Privacy Policy

Privacy Policy for Legacy Memory Vault, Inc.

Effective Date: August 16, 2025
Last Updated: August 16, 2025

Contact Information

Legacy Memory Vault, Inc.
Operated by: Applied Business Intelligence, Inc.
Email: support@appliedbusinessintelligence.com
Website: www.legacymemoryvault.com

Introduction

At Legacy Memory Vault, Inc. ("we," "us," or "our"), we understand that your personal memories and information are precious. This Privacy Policy explains how we collect, use, protect, and share your information when you use our services to preserve and share your family memories through videos, photos, and audio recordings.

Information We Collect

Personal Information

We collect the following types of personal information:

• Account Information: Name, email address, phone number, and billing address
• We Do Not keep your payment information on file or have access to it in any way
• Profile Information: Family relationships, birth dates, and other details you choose to offer for sharing purposes.
• Content: Videos, photos, audio recordings, and written messages you upload or create
• Communication Data: Messages you send to us or other users through our platform
• Payment Information: Credit card details and billing information (processed securely through third-party payment processors)

Automatically Collected Information

• Usage Data: How you interact with our services, including pages visited and features used
• Device Information: IP address, browser type, operating system, and device identifiers
• Location Data: General location information based on your IP address (not precise location)

How We Collect Information

We collect information:

• When you create an account or update your profile
• When you upload, create, or share content on our platform
• When you contact our customer support
• Through cookies and similar technologies when you visit our website
• When you make payments for our services

How We Use Your Information

Primary Uses

We use your information to:

• Provide and maintain our memory preservation services
• Process your uploads and securely store your content
• Enable sharing features with family members you designate
• Manage your subscription
• Provide customer support and respond to your inquiries
• Send important service updates and notifications

Secondary Uses

We may also use your information to:

• Improve our services and develop new features
• Analyze usage patterns to enhance user experience
• Send promotional communications (with your consent)
• Comply with legal obligations and protect our rights

Legal Basis for Processing

We process your personal information based on:

• Contract Performance: To provide the services you've subscribed to
• Legitimate Interests: To improve our services and ensure platform security
• Consent: For marketing communications and optional features
• Legal Compliance: To meet regulatory requirements

Information Sharing and Disclosure

We Do Not Sell Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Limited Sharing

We may share your information only in these specific circumstances:

• With Your Consent: When you explicitly authorize us to share information
• Service Providers: With trusted third parties who help us operate our platform (cloud storage, payment processing, customer support)
• Family Sharing: With family members or friends you designate to access specific content
• Legal Requirements: When required by law, court order, or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to you)

International Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information during such transfers.

Data Security

Security Measures

We implement industry-standard security measures including:

• Encryption of data in transit and at rest
• Secure cloud storage with redundant backups
• Regular security audits and monitoring
• Limited access controls for our staff
• Multi-factor authentication options for your account

Your Responsibility

You are responsible for maintaining the security of your account credentials and notifying us immediately of any unauthorized access.

Data Retention

Retention Periods

• Account Information: Retained while your account is active, plus 90 days after deletion request
• Content (Videos, Photos, Audio): Retained according to your subscription terms, including legacy preservation options
• Usage Data: Typically retained for 2 years for service improvement purposes
• Payment Information: Retained as required by financial regulations (typically 7 years)

Content Preservation

Our service is designed for long-term memory preservation. Content may be retained indefinitely according to your chosen preservation settings, even after account closure, to fulfill our core service promise.

Your Rights and Choices

Access and Control

You have the right to:

• Access: View the personal information we have about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your account and personal information (subject to preservation settings)
• Portability: Download your content in common formats
• Restriction: Limit how we process your information
• Objection: Object to certain processing activities

How to Exercise Your Rights

To exercise these rights, contact us at support@appliedbusinessintelligence.com. We will respond within 30 days of receiving your request.

Marketing Communications

You can opt out of promotional emails by:

• Clicking the unsubscribe link in any marketing email
• Updating your communication preferences in your account settings
• Contacting us directly

Cookies and Tracking Technologies

Types of Cookies We Use

• Essential Cookies: Required for basic platform functionality
• Analytics Cookies: Help us understand how our service is used
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used for relevant advertising (with your consent)

Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect platform functionality.

Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Regional Privacy Rights

California Residents (CCPA)

California residents have additional rights including:

• Right to know what personal information is collected and how it's used
• Right to delete personal information
• Right to opt-out of sale of personal information (we don't sell information)
• Right to non-discrimination for exercising these rights

European Residents (GDPR)

European residents have rights including those listed in the "Your Rights and Choices" section above, plus the right to lodge a complaint with a supervisory authority.

Policy Updates

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting a notice on our website
• Sending an email to your registered address
• Providing in-app notifications

Continued Use

Your continued use of our services after policy updates indicates acceptance of the revised terms.

Dispute Resolution

Contact First

If you have concerns about our privacy practices, please contact us first at support@appliedbusinessintelligence.com. We are committed to resolving issues promptly.

Formal Process

If we cannot resolve your concern directly:

• You may file a complaint with relevant regulatory authorities
• California residents may contact the California Attorney General
• European residents may contact their local data protection authority

Arbitration

For disputes not resolved through direct contact, binding arbitration may be required as outlined in our Terms of Service.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email: support@appliedbusinessintelligence.com
Mail: Applied Business Intelligence, Inc.
[Physical Address]
Data Protection Officer: [If applicable]

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